More than three decades ago I started building the insides of cultural institutions: the exhibits, environments, and experiences that turn buildings into museums, performance venues, and destinations. For nearly a decade I've been leading them as executive director. Building institutions where artists and audiences find each other.
Before I built the spaces, I worked in them. I trained as a vocalist, took a degree in music, studied theatre in graduate school, and spent my first professional years in production: lighting, stage management, and technical direction for orchestras and touring companies.
For twenty-five of those years at AST Exhibits, I designed and built environments inside museums, performance venues, theme parks, and cultural centers across North America, Europe, and Asia. At the Naples Depot Museum, I solved a historic preservation conflict with photorealistic animation I produced myself, accurate to the wheel configuration of the locomotive and the tones of the whistle. Building stages for BET's annual Spring Bling, sea turtle conservation requirements and production requirements turned out to be the same problem, solved together before the first turtle arrived. On Universal Studios' planning team for ten new parks worldwide, I saw how deliberately combining attractions builds a destination.
The same work runs through the institutions I've led. At the Chisholm Trail Heritage Center I grew the endowment 71% in twenty-four months and doubled attendance to 15,000, in a rural county, during COVID, while initiating the institution's first partnerships with the Chickasaw, Apache, Comanche, and Kiowa nations. At the Mid-America Air Museum I increased earned revenue 65% in a year. At the Santa Fe Historical Railway Museum in Amarillo I'm building an institution from zero: governance, collections management, strategic planning, stakeholder relationships, as a staff of one.
Building an institution from zero in a city of over 200,000 with no history museum, as a staff of one. Much of it is the work nobody photographs: rewriting the bylaws, getting accounting procedures adopted by the board, establishing collections policies and practices. The same work built a stakeholder network across railway corporations, state agencies, foundations, and elected officials at the city, county, and state level.
Out of that groundwork, a destination concept is taking shape, centered on the historic Santa Fe Depot, with projections of over a hundred jobs and millions in community economic impact. After the Panhandle-Plains Historical Museum's ninety-three-year partnership with the Texas A&M System ended, leaving its collection of more than two million artifacts in question, proposed a partnership to steward the railroading collection at the Amarillo Depot and work to secure a home for the rest.
Grew the endowment 71% in twenty-four months, from $3.5M to over $6M, and doubled attendance to 15,000 in a rural county during COVID. Initiated the institution's first partnerships with the Chickasaw, Apache, Comanche, and Kiowa nations. Transformed the Garis Gallery of American West Art using theatrical lighting, curatorial reorganization, and staff language redesign; guest artist sales increased tenfold in the first year.
Underneath the visible growth was the work that made it safe. The bylaws, articles of incorporation, and accounting procedures were out of alignment when I got there, with spending controls that left holes an auditor would have failed and someone could have exploited. Rebuilt the accounting procedures, had the board adopt them, then pointed the bylaws and articles to that one document so there was a single set of controls to keep current, reviewed annually.
Built and led a creative enterprise for 25 years, designing, fabricating, and installing the exhibits, environments, and experiences inside museums, performance venues, theme parks, film and television productions, and corporate spaces, with projects across the United States, Great Britain, Japan, China, and Indonesia.
The jobs ran the full range. The large ones were capital projects in every sense: concept through construction, on a budget, against a deadline, coordinating with the architects, contractors, and engineers building the structure and the union labor working inside it. Others were smaller and just as particular, repairing and updating existing exhibits, building sets while another team handled the rest of the production, running project management and crews for a theme park's seasonal changeovers. A core team of three to seven ran project crews that scaled to as many as a hundred across overlapping jobs. The job was holding creative vision and operational reality in the same hand, and keeping both intact.
Closed with no debt.
The gallery had good bones, but staff knew nothing about art and were afraid of being asked questions they couldn't answer, so they stopped directing guests to the gallery entirely. The fix started with language: not "Western Art" but "pictures of cowboys." A sentence that worked without expertise, and let staff invite guests in without embarrassment. Then theatrical lighting, designed so every photon bounced off a painting before reaching the viewer. Curation reorganized by subject rather than significance. The guest artist space moved into the newly lit gallery. Guest artist sales increased tenfold in the first year. When Timothy Tate Nevaquaya opened his exhibition, he walked into the transformed gallery with his family and audibly gasped.
The Station Master's office had bay windows facing east and a collection of paper and fabric artifacts that UV light would destroy within a decade. The original digital solution cost more than the entire exhibit budget. An eighteen-month construction delay threatened the business but gave him something: technology that hadn't existed when the project was designed. He built a false wall inside the window wall, installed eight monitors in frames that looked like windows, and produced a photorealistic animation of the Orange Blossom Special pulling into the station, accurate to the wheel configuration of the locomotive and the tones of the whistle. The paper artifacts stayed in climate-controlled storage. The preservation requirements were met. The Station Master's office became the exhibit visitors remembered years later.
Elliott Hall seats six thousand people with a proscenium arch nearly a hundred feet wide, casts of up to 350, and millions of PBS viewers. On the first opening night, six thousand warm bodies transformed the physics of the room: exhaust vents pulled air upward through the stage, blowing the main curtain six feet upstage, colliding flying pieces, dropping a small set piece. He let the show run to intermission, then called a meeting with all crew, the fire marshal, campus safety, security, police, and the director. He let everyone speak, kept the room focused on what needed to change rather than who was responsible, reached consensus, and ran five more shows without incident. He designed and produced the show for nearly a decade.
Four days of network television filming on the Atlantic coast during sea turtle nesting season, after BET fired its production company weeks before the shoot. The staging had to work for television, for live audiences, and for sea turtles that come ashore at night to nest and will turn back if they encounter an obstacle they can't navigate. He designed stages where cladding could be removed each night to open turtle pathways, spaced support legs more than nine and a half feet apart, and built protective platforms in advance for nests that might appear in high-traffic areas. After the first day of filming, nests appeared in the high-traffic areas he had built for. The platforms were already there.
Amarillo is a city of over 200,000 people with no history museum. The Santa Fe Historical Railway Museum had been incorporated in 2003 and spent two decades without getting built. As executive director and a staff of one, he built the institutional infrastructure from zero: corporate filings, bylaws, accounting procedures, collections management, strategic planning, and a stakeholder network spanning railway corporations, state agencies, foundations, and government entities at every level. The destination concept centers on the historic Santa Fe Depot, with a railroad heritage museum as anchor surrounded by arts, hospitality, and community programming. When the Panhandle-Plains Historical Museum's ninety-three-year partnership with the Texas A&M System ended, leaving its collection of more than two million artifacts in question, he recognized what was at stake and proposed a partnership: the Amarillo Depot would steward the railroading collection and work to secure a home for the rest, with the museum joining the Depot development as a feature.
A rural heritage center in financial decline with a six-acre campus anchored by Paul Moore's monumental bronze cattle drive sculpture. In twenty-four months: endowment grew 71% from $3.5 million to over $6 million, attendance doubled to 15,000, and the institution's first partnerships with the Chickasaw, Apache, Comanche, and Kiowa nations were established. The historical record showed that between fifty and seventy-five percent of the men who worked the cattle drives were people of color; one Native person was depicted in the entire museum. The tribal partnerships and the Garis Gallery programming were a response: demonstrating through results that opening the center to a larger and more diverse audience produced measurable growth.
My instinct when something isn't performing is to understand the whole system before touching anything. The Garis Gallery at the Chisholm Trail Heritage Center had good bones. A new lighting system, a fresh curation, a single sentence that let staff talk to guests without embarrassment. Guest artist sales increased tenfold in the first year.
At the Marco Island Historical Museum, the main hall was a diorama guests walked through: a chain of islands, each one a piece of Calusa daily life. Making it real meant a shell mound built from actual oyster shells with a temple on top, terrain mixed from plaster and stucco to read as sand and still survive years of visitors, native plantings, hand-painted murals carrying the eye out to the wider landscape, figures that had to convince as Calusa villagers, chickee huts of harvested cypress that met fire code, a log bridge across an inlet that met accessibility code, and water sculpted from plexiglass and tinted resin that only became water once the lighting hit it.
Sculpture, botany, painting, structural engineering, historical craft, lighting. Most people wouldn't call that "art," but it is. A museum is already a place where a dozen disciplines have to become one experience a person can walk into and believe. That is the work, and it is the same instinct whether the subject is a Calusa fishing village, a steam locomotive, or a room of paintings.
I know what these spaces cost, how they shape the work that goes in them, and how the right combination builds audiences no single discipline reaches alone. That is what I build toward: institutions where working artists find audiences, where emerging artists can see a visible path from studying their craft to practicing it professionally, and where the economic benefits stay in the community.
If your organization is building something, or figuring out what it wants to become, I'd welcome the conversation.
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